5 Creative Ways to Use Business Cards to Help Your Marketing Succeed
When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don’t underestimate the strength of the little things in your company- like business cards!
From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business cards to enhance your company today.
1. Loyalty Cards
Rewarding your loyal customers is an essential way to ensure your company’s success!
Why not incorporate a loyalty-reward aspect into your business cards? Simply print your company’s logo and contact information on one side of the card, leaving space on the other for stamps or punch-out holes.
Incentivize the shopping experience for your customers by showing them that a freebie or discount is waiting for them after a certain number of visits or purchases.
2. Appointment Reminders
If your company offers scheduled services or consultations, use the backside of your business card as an appointment reminder!
This small card will help your customers keep track of when their appointment to meet with you, but it will also serve as a reminder of your brand- especially if you include your logo and signature colors on the card. Using a specific signature color on your business materials can increase brand recognition by 80%.
3. Product Tags
By punching a hole in the corner of your traditional business card, you can attach it to your product (whether it be clothing or the box of another type of product)!
You can still include your company contact information on the tag, along with your logo, the price, and a short message about the product. Remember where the hole punch goes when designing your card, and consider using thicker paper to add durability!
4. Feedback Opportunities
Feedback is one of the most critical components for keeping your business strategy effective and staying ahead of the competition in your field.
You can use your business cards to collect it.
On the back of your company’s business card, add a question and leave some space for customers to write in their feedback, or use a number scale where they can circle their ratings. Then post a drop-box in your store where they can leave their replies when they stop in!
Whether your company involves books or not, bookmarks are a helpful token that might increase the likelihood of customers holding onto your business card!
Remember to keep the design consistent with your brand’s colors and logo so that customers will think of you whenever they see the bookmark. Of course, include your contact information, but consider adding a fun, colorful design or an encouraging message!
So, remember, the little things can make a big impact on your business’s success, and business cards are no exception! Embrace these fresh business card ideas and watch how they contribute to brand recognition and customer loyalty! Contact us today to start your next business card order.