Four Ways to Build Brand Awareness with Print In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to […]

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events. By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay […]

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them. From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing. Let’s dive […]

A brand is the spirit and soul of your company. It makes your company recognizable, trustworthy, and loved by customers. A brand built up well is one of your company’s most valuable assets! 59% of consumers prefer buying their products from familiar brands. That’s why crafting a brand is vital, considering many different elements of […]

When you’re looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing. Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity […]

In today’s digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only has a 0.6% response rate. Direct mail remains a relevant […]

Print is a tried and true marketing method that holds significant trust and influence among consumers. With 82% of consumers placing their trust in print advertisements over other sources when making purchasing decisions, it’s clear that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media – about […]

Your current and prospective customers want to hear from you in an engaging, thought-provoking, and welcoming way. Print marketing is the best and most effective way to do just that! Done right, print marketing raises awareness of your brand, drives new leads to your business, promotes the sales of new and existing products, and reaches […]

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR […]

Print products say a lot about who you are as a brand. What message do you hope to convey to the world? What kind of image do you want to present? Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company’s personality and values. Here are some […]