Four Ways to Build Brand Awareness with Print In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to […]

When it comes to increasing success and customer recognition for your business, it pays off to focus on the details. Don’t underestimate the strength of the little things in your company- like business cards! From boosting customer loyalty to adding a personal touch to packaging, read on to discover five creative ways to use business […]

83% of brands say that event marketing has consistently increased their sales. Bringing compelling printed materials enhances the impact and is a powerful way to promote your product or services at these events. By using print materials like flyers, pamphlets, business cards, posters, banners, and brochures, you can create a memorable impression that will stay […]

Print marketing is an effective way to promote your business and boost sales. It allows you to reach potential customers tangibly and create valuable connections with them. From creating customized mailers to using promotional flyers, we will cover all the tips and tricks you need to get the most out of print marketing. Let’s dive […]

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both. One way to do this is strategically using […]

A brand is the spirit and soul of your company. It makes your company recognizable, trustworthy, and loved by customers. A brand built up well is one of your company’s most valuable assets! 59% of consumers prefer buying their products from familiar brands. That’s why crafting a brand is vital, considering many different elements of […]

When you’re looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing. Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity […]

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year. It’s also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term. 73% of back-to-school shoppers plan to shop in late July and early August, so it’s not too early to […]

In today’s digital world, most of the messages we receive as consumers come from online platforms. However, leveraging traditional methods of communication is still effective for reaching customers. According to Newswires, direct mail boasts an average response rate between 2.7% and 4.4%, while email only has a 0.6% response rate. Direct mail remains a relevant […]

Print is a tried and true marketing method that holds significant trust and influence among consumers. With 82% of consumers placing their trust in print advertisements over other sources when making purchasing decisions, it’s clear that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media – about […]