Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a […]

Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imagination as it is to your fingertips. Embossing has a similar effect. Embossing and debossing are two print techniques used to […]

Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. Here is one helpful way to describe it: […]

Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per day or around 600-625 ads per person. If you add in pop-ups and YouTube ads, who knows how high the number may soar! But amidst the explosion of digital advertising, […]

What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: 1. Ambivalence about customer retention. Many businesses are uncertain […]

Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire Millennial generation, comprising 70 million people in the United States alone. Gen Z currently includes people in their early twenties and many teenagers with substantial […]