Unbeatable Packaging Ideas for 2021

Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from the competition. Ready to go? Here are just a few creative (yet functional!) designs to consider this year. Packaging with […]

How to Double Your Sales with Successful Catalog Marketing

Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study the impacts […]

4 Illustrative Design Options for Your Logo or Custom Labels

When you are building a business or launching a product, a label or a logo might not seem like a top priority. But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable […]

5 Bold Business Card Designs

Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards. If you’re going to change a little, why not […]

4 Design Trends to Watch for in 2021

2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus. Here’s a sneak peek […]

Expand Your Market: 15 Ways You Can Use Direct Mail to Sell in 2021

Life is noisy. In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now! How pervasive is this? These stats give us a glimpse: Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily. Google has managed to grow its […]

Tell a Beautiful Story with Five Design Principles

Did you know that 90% of the information processed by your brain is visual? Design is powerful. It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the […]

Magnetic Marketing: Using Faces to Command Attention

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts: […]

Use Themed Booklets as a Strategic Marketing Asset

When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They are typically smaller than a book (between four and 48 pages), and they are an extremely versatile print product thanks […]