When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes. A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, and […]

Print marketing is a valuable tool to increase your sales. It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material. Print marketing itself has a wide variety of options. Below are five effective […]

In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking advantage of direct […]

Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when producing direct mail. Take a look. 7 Direct Mail Strategies Based on Social Media 1. Test Direct Mail with Social […]

The digital marketing age has become an essential component of any company’s marketing strategy. Since much of the world has moved online, search ads, blog content, email newsletters, and social media posts are relatively inexpensive and practical tools to increase a marketing plan’s reach. Although we find many of our clients and customers online, we […]

Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packaging influences their purchasing decision. Check out these five tips for effective product packaging. 1. On-brand product packaging Your packaging should be a consistent extension […]

Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all around, there are many things you probably didn’t know. Check out these seven facts about offline marketing. 1. It’s not online versus offline It’s not a competition between online and offline […]

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more people read the headline […]

Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base. According to Statistic Brain Research Institute, 72% of people judge a company based on the quality of its business card. Make your business […]

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project? Here are some tips to make it more cost-effective to mail. First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip codes, […]