When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution Images If you have specific images you want to be included in your print marketing, you need to use high-quality photos. If the images are not clear enough, they will […]

Whether you’re starting a business, you’ve been around for 100+ years, or you’re somewhere in between, it’s important to conduct a competitive analysis. A competitive analysis allows you to see gaps within the market that you can take advantage of. You can find ways to improve your business, create a better marketing strategy, and ultimately […]

In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures. Want to increase the impact of […]

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. […]

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) […]

Ready to stop traffic with eye-catching displays? Spectacular banners and backdrops ensure a competitive edge. Researchers estimate it takes only one-fifth of a second to evaluate a brand image, and 94% of that is design related. If you want to get all eyes on you, large-scale displays bring a big statement with a smashing style. […]

There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is […]

Tension. There’s just nothing like it to prompt emotion in relationships, film, and art. Steven Spielberg demonstrated this masterfully in the classic 1993 film Jurassic Park. While young siblings Tim and Lex hide in an industrial kitchen, two raptors creep inside and begin prowling and sniffing the perimeter. As the children silently crawl on their […]

There is a great deal of time, effort, and energy placed into updating your print marketing materials. You need to cover all the relevant information in a very limited space. This means you need to fully optimize your messaging and make sure your materials attract attention. With all this thought going into ensuring packaging and […]

Online ads, digital promotions, and e-newsletters bombard recipients daily. Much of this information is being deleted or filtered out without ever being read. Because of this, printed newsletters are making a comeback, and more businesses are using them to keep their customers current with what is happening. Regardless of whether the company is already sending […]