Spot UV Coating Makes Your Images Pop

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating! […]

Be a Showstopper at Your Next Trade Show

Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list. Start early. It should go without saying, but sometimes we procrastinate starting to […]

Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It […]

5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can […]

Increase Customer Engagement with Out-of-the-Box QR Codes

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) […]

How-To Tips for Pain-Free Print Ordering

When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution Images If you have specific images you want to be included in your print marketing, you need to use high-quality photos. If the images are not clear enough, they will […]

How to Conduct a Competitive Analysis

Whether you’re starting a business, you’ve been around for 100+ years, or you’re somewhere in between, it’s important to conduct a competitive analysis. A competitive analysis allows you to see gaps within the market that you can take advantage of. You can find ways to improve your business, create a better marketing strategy, and ultimately […]

Turn Prospects into Clients with Unforgettable Envelopes

In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love letter, the experience of receiving and opening mail is one of life’s simple pleasures. Want to increase the impact of […]

5 Print Marketing Pieces that will Woo Your Corporate Clients

Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them. 1. Business Cards Yes, those traditional business cards are still winners. […]

Increase Customer Engagement with Out-of-the-Box QR Codes

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) […]