Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like? Think about promoting your business with your packaging. It’s […]

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online and offline tools to promote your business. When the two hold hands, nothing can stop that well-oiled machine. 7 Ideas on Using Offline and Online Marketing 1. Cross-Promote. Use […]

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email. 9 Reasons Direct Mail is Irreplaceable 1. Direct mail […]

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print marketing is cost-effective. Print is cost-effective because of its high return on investment. The return on investment of print marketing is about 13 to 1. […]

You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads. The Global Commercial Printing Market projects the commercial printing market to grow […]

Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos.  Below are 10 ways print marketing can help you earn repeat customers. 1. Print builds trust; trust builds loyalty. Print is one of the […]

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before.  But what does that actually mean to you, the print buyer? What are Crop Marks? Crop marks tell the printer where to cut the paper, especially if it’s a finished product, such as a […]

Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your customers’ hands. In a 2020 consumer survey, 71% of people reported reading the ads that come in the mail. And 54% say that […]

A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still around today because it is low cost and effective. Benefits of Banners Banners have a wide array of […]

Both direct mail—the printed word—and websites are essential in promoting your business. So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look. Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an […]