Four Ways to Build Brand Awareness with Print In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to […]

The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year. With tight deadlines and high demand, it’s crucial to have a well-planned approach when placing last-minute print orders during the holidays. Here are some tips for successful last-minute holiday printing orders, […]

Digital marketing may be everywhere, but many companies still use print marketing or print products as part of their advertising and marketing plans. Finding ways to integrate the tangible appeal of print marketing with the interactivity of the online realm is a great way to utilize both. One way to do this is strategically using […]

Print is a tried and true marketing method that holds significant trust and influence among consumers. With 82% of consumers placing their trust in print advertisements over other sources when making purchasing decisions, it’s clear that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media – about […]

Print advertising is a powerful way to engage customers and promote your brand. Print marketing can be even more effective when done correctly, allowing businesses to create experiences that genuinely connect with their target audiences! You can be confident that your message resonates and drives action with the right strategy and creative ideas.   9 […]

When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR […]

Print products say a lot about who you are as a brand. What message do you hope to convey to the world? What kind of image do you want to present? Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company’s personality and values. Here are some […]

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those […]

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project’s specific purpose and message, ultimately helping your company make a memorable impact. Each color combination has unique characteristics and can […]

1. Show Appreciation A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business. Print products are also perfect for creating loyalty programs and offering rewards to keep customers returning. 2. Provide Resources Customers should have access to all the necessary resources; printing […]