When it comes to print marketing, you can use dozens of tricks to embellish your designs and grab your customers’ attention. Some available details, like using embossing for letters or using textured paper, are already promoted by many printing companies. One newer option that you should consider for your next print project is using QR […]

Print products say a lot about who you are as a brand. What message do you hope to convey to the world? What kind of image do you want to present? Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company’s personality and values. Here are some […]

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers. Along the same lines, it has been estimated that about 95% of those […]

When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project’s specific purpose and message, ultimately helping your company make a memorable impact. Each color combination has unique characteristics and can […]

Print marketing remains the most effective way to reach customers and build brand recognition. In 2023, there have been several innovations in print marketing that can help you make the most of your message. Here are eight of the latest trends to inspire your next print campaign. 8 Trends in Print Marketing to Inspire You […]

Entrepreneurs and startup owners have so many things on their plates that it’s not uncommon for certain items to get pushed to the bottom of the list. One thing you don’t want to overlook is the can’t-miss benefits of print marketing materials! When done right, your print materials can catch someone’s eye — in a […]

Booklets are a powerful marketing tool for attracting attention, informing the public, or educating customers. Not only can booklets capture your target audience’s interest, but they also convey critical messages accurately on various topics. Handing out booklets can be an excellent way to increase brand awareness and subject matter authority. If you are considering giving […]

1. Show Appreciation A thank you letter or card expressing appreciation for your customers is a great way to show how much you value their business. Print products are also perfect for creating loyalty programs and offering rewards to keep customers returning. 2. Provide Resources Customers should have access to all the necessary resources; printing […]

It would be best to build brand awareness when you start a business or revamp its image. So what’s the best way to do this? Direct mail! Not only is it what your customers want, but it’s also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according […]

When attending events, people coming to your booth enjoy picking up promotional products that remind them of your business and are useful in their homes. A study by the Advertising Specialty Institute revealed an 85% recall rate on promotional items. In addition, most households have an average of 30 promotional items, including pens, mugs, and […]