house with real estate sign

Top 5 Best Signage Products For Real Estate & Construction Sites

The best signage for real estate and construction sites will obviously be the one that is the most attractive, enhances your image and is inviting to customers. It may also have to comply with a variety of rules and regulations involving your community, business district or landlord.

Outdoor signage for real estate or a construction site can be often undervalued. There can be a temptation to minimize its overall impact on branding your business and company. Quality, well thought out and designed outdoor signage for your real estate will pay dividends for years and perhaps decades to come.

Your choice of sign materials will depend, to some degree, on the image you wish to convey, the heat, cold and other weather conditions it will be exposed to, how much detail the sign is expected to have and, of course, budgetary concerns.

Again, we would caution you from being too thrifty with your outdoor signage, it could do more harm than good. Here are five of the best and most popular signage materials used today for real estate & construction sites and a quick look at some of the advantages and drawbacks of each.


Aluminum is a superior material for outdoor storefront signage because it is lightweight, durable and attractive. It is also very versatile and can be manufactured precisely to specifications.

Aluminum also maintains its attractive appearance for many years and can withstand a variety of weather conditions. It is resistant to rust. Another popular benefit of aluminum storefront signs is that because they are lightweight yet durable, they can be firmly attached with stud mounting.

Aluminum offers the ability to have signage with crisp edges and a highly professional appearance. Maintenance is minimal.


Dibond combines a plastic core with an aluminum surface to deliver a sign that has the attractive appearance of aluminum but is believed to be about ten times as strong.

It has the ability to be cut and shaped into letters logos and just about anything else your business may want to convey its message to customers. Its only real drawback is that it can be a bit more expensive than aluminum but the added durability and flexibility can be well worth the additional costs.

Stainless Steel

Stainless steel signage can be impressive and deliver an upscale image. One needs to keep in mind however, that stainless steel is far from maintenance free and will, in fact, stain. This is particularly true when stainless steel is brushed to enhance its appearance.

This brushed look also creates an enormous amount of dust, debris and dirt collectors that need to be cleaned and maintained to retain its good looks.

Stainless steel can also be one of the more expensive materials to use in outdoor storefront signage, but if you are looking to convey strength, trustworthiness and quality for your business, it could be a good option for you.


Wood signs provide an opportunity for you to add a classic, custom look for your business. While signs can be created out of traditional wood, plywood or out of plywood with a material overlay on the surface.

Wood signs can be designed to maintain their natural wood appearance or be custom painted or coated for the look you desire.

They can be engineered to even have a three-dimensional appearance to be even more eye-catching. Wood is terrific for storefronts because although they will take some maintenance, they are extremely durable and long lasting.

Plastics and Vinyl

There are a number of plastic and vinyl materials available today that are cost effective enough for virtually any piece of real estate. Stick-on vinyl letter, for example, is frequently used as an easy and effective way to create window signage.

Since these letter can be created in fonts from the classic to contemporary, the style can be adjusted to fit just about any construction site. Vinyl lettering can also be applied to plastic or Plexiglass sheets to create signs that can be placed above a doorway or in a storefront window.

It is critical vinyl lettering be designed and installed properly to deliver its greatest value. Real estate signage is a letter of introduction, its business card and letterhead all rolled into one. It delivers that all-important first impression.

Take the time to drive around and look at the signs of other real estate and research your options. Most importantly, consult with a professional before making the final decision on your construction sign.