The Importance of White Space in Marketing
There’s a common misconception in marketing the more elements on the page, the better the marketing.
But, that’s not the case.
White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.
White space is the framework of your design.
Not only does white space frame your essential information, but it also creates balance and allows the eyes to focus on what is truly important.
White space creates more interaction.
White space is resting space for the eyes, allowing people to take their time when reading your content. This makes for better interaction between the reader and the writer.
White space creates elegance and sophistication to your marketing.
If used correctly, white space doesn’t make your marketing look sparse. It makes it look professional, helping your images and text stand out perfectly when you want them to.
White space creates balance.
Too much white space looks like you don’t have enough to say. But too little white space makes your marketing information confusing and disorganized, making people want to move on and not read what you say.
White space helps draw attention to your Call-To-Action (CTA).
Your message will stand out better when the right amount of white space surrounds it. When people have no doubt what you want them to do next, your results are better at getting your audience to do what you ask.
White space increases imagination.
When we see white space in a design, it allows our imaginations to roam free, which results in a stronger emotional response. And this is what we want when creating marketing materials because it creates a response and connection.
White space helps brand design.
White space helps your logo and photos stand out more. They are given a position of importance rather than having it just lumped into endless text.
White space provides direction to the reader.
White space can also lead a reader from one element to another so that the “story” is read the way it was intended.
White space brings focus.
The more white space that surrounds an object, the more focus will be put on it, and people will notice it and remember it better.
According to Pratik Hedge, a writer for Prototypr.io.com, there is a study showing that “proper use of white space between lines of paragraphs and its left and right margins can increase comprehension up to 20%.”
The use of white space can make or break your marketing efforts. Don’t forget to edit so that you can use the white space to your advantage.
We are here to help should you need advice on editing your marketing materials. We want you to be successful and have your marketing materials go far. Reach out today!
BuckBlue is Atlanta’s premier printing provider for Marketing Professionals.