Elevate Your Marketing Campaign with Postcards!

Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running […]

Is Die Cutting for Me?

You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And die-cutting can do the same for your marketing materials. With die-cutting, the possibilities are as endless as your imagination. With fresh, new die-cut marketing materials, the public will definitely take […]

3 Tips to Improve Your Print Marketing Strategy

Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print is […]

Say it With a Postcard

What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away. It’s right there, in the pile of envelopes, shining through with full […]

Spot UV Coating Makes Your Images Pop

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating! […]

Be a Showstopper at Your Next Trade Show

Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list. Start early. It should go without saying, but sometimes we procrastinate starting to […]

Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It […]

5 Ways to Reconnect To Your Audience

The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist, you can […]

Increase Customer Engagement with Out-of-the-Box QR Codes

Not long ago, scanning books or groceries by a rectangle barcode seemed quite novel. It was fast, convenient, and just a little fun. But as society’s pace accelerated, so did our need to read barcodes efficiently. In 1994, Japanese auto-makers adopted “Quick Read” QR codes (square matrix barcodes that could be scanned from any direction) […]