It’s an exciting time. You have a new product or service, and you want to let the world know. Here are some tips to help you succeed. Do Your Market Research The best way to start is to do some market research. A great way to do this is to call 10 or 15 of […]

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting. The success of […]

There’s a common misconception in marketing the more elements on the page, the better the marketing. But, that’s not the case. White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize […]

You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try […]

One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis. In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar […]

A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns. Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money. After all, a little bit […]

Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates personalization, one-on-one interactions, and a two-way relationship to create a marketing strategy the customer responds to positively. According to Adobe, “Engagement marketing is the use of strategic, […]

Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul. Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to […]

People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth. Choosing paper is one of the first things you should decide on when starting your new project. No one sheet fits every project. Paper is three-dimensional and makes all the difference in how your project […]

In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to […]