There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is […]
Tension. There’s just nothing like it to prompt emotion in relationships, film, and art. Steven Spielberg demonstrated this masterfully in the classic 1993 film Jurassic Park. While young siblings Tim and Lex hide in an industrial kitchen, two raptors creep inside and begin prowling and sniffing the perimeter. As the children silently crawl on their […]
There is a great deal of time, effort, and energy placed into updating your print marketing materials. You need to cover all the relevant information in a very limited space. This means you need to fully optimize your messaging and make sure your materials attract attention. With all this thought going into ensuring packaging and […]
Online ads, digital promotions, and e-newsletters bombard recipients daily. Much of this information is being deleted or filtered out without ever being read. Because of this, printed newsletters are making a comeback, and more businesses are using them to keep their customers current with what is happening. Regardless of whether the company is already sending […]
While people are finally able to obtain a vaccine for COVID-19 and the ability to travel, move around, shop, and dine out is increasing, restaurants have a long hill ahead of them before getting back to a business “normality.” In fact, entire behavior patterns have changed in people after a year of completely living at […]
Do you ever wonder why something you printed turned out pixelated or blurry? That’s because the image used was raster — meaning that it’s composed of pixels that can only be scaled to a certain degree. Therefore, to achieve a crisp and clean look, a file must be vectorized. Confused? Don’t fret. Continue reading to […]
There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the paper quality is not up to par. This is why choosing the right paper for your print marketing projects is more important than you might think. Choosing Your […]
What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base. Dr. Diep Truong (of Viva Dental) gave direct mail postcard marketing a try in 2011. After streamlining a process for […]
Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor. Utilizing the Graphic Ease of a QR Code The QR code is ideal for an immediate and instant connection to a large range of audiences because it […]
Given the restrictions of 2020 thanks to COVID, the term “slidedeck” has probably entered everyone’s vocabulary far more than they care to know. With nearly everyone spending at least three hours a day online in digital meetings, digital slide presentations have become commonplace. However, that doesn’t mean going digital is the best choice for those […]