Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates personalization, one-on-one interactions, and a two-way relationship to create a marketing strategy the customer responds to positively. According to Adobe, “Engagement marketing is the use of strategic, […]

Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul. Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to […]

People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth. Choosing paper is one of the first things you should decide on when starting your new project. No one sheet fits every project. Paper is three-dimensional and makes all the difference in how your project […]

In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to […]

Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running […]

Do you marvel at beautiful artwork? Are you dazzled by the use of exquisite colors? And are you perplexed as to how images are chosen for certain marketing efforts? That’s the job of a graphic designer. Designers have training in choosing colors and images; they make the ordinary a work of art. Why You Need […]

You know how a new haircut can change the way people see you? It can make all the difference in your level of professionalism. And die-cutting can do the same for your marketing materials. With die-cutting, the possibilities are as endless as your imagination. With fresh, new die-cut marketing materials, the public will definitely take […]

Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print is […]

What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away. It’s right there, in the pile of envelopes, shining through with full […]

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating! […]