A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still around today because it is low cost and effective. Benefits of Banners Banners have a wide array of […]
Both direct mail—the printed word—and websites are essential in promoting your business. So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look. Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an […]
Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment. Here are ten ways to ensure your marketing efforts get the response you’re looking for. 1. Find your target market. It’s great to think that your business is for everyone, but it’s […]
It’s an exciting time. You have a new product or service, and you want to let the world know. Here are some tips to help you succeed. Do Your Market Research The best way to start is to do some market research. A great way to do this is to call 10 or 15 of […]
The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting. The success of […]
It is nice to have an endless budget for marketing; however, most of us don’t have that luxury. But a business needs to have at least eight printed marketing pieces to be successful and leave its mark. Whether you are new to business or have tired marketing materials, now’s the chance to freshen up. Here […]
There’s a common misconception in marketing the more elements on the page, the better the marketing. But, that’s not the case. White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize […]
You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to try […]
One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis. In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar […]
A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns. Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money. After all, a little bit […]